FADS Marketing

FADS Marketing is an inside look at how brands use fads to change your behavior, permanently.

Explore Insights
The FADS Book cover

Not just another advertising and marketing book

Practical frameworks designed for executives who need results, not theory.

Psychological Insights

Uncover the hidden psychological triggers that marketers use to exploit your relationship with food, alcohol, drugs, and sex.

Real-World Case Studies

Expert interviews and behind-the-scenes looks at how major brands manipulate consumer behavior across FADS categories.

Future Predictions

Harris' bold predictions about the future of FADS marketing—many of which are already coming true.

Rabbit Holes

Deep dives into advertising and marketing use of FADS

Food12/14/2024

The Psychology of Food Triggers: How Marketers Hack Your Cravings

Discover the hidden mechanisms marketers use to exploit your relationship with food, from sensory manipulation to emotional targeting.

Alcohol12/9/2024

Booze and the Law: A Marketing Match Made in Hell

How alcohol brands navigate legal restrictions while creating irresistible marketing campaigns that target mainstream audiences.

Drugs12/4/2024

The Cannabis Marketing Revolution: From Taboo to Mainstream

Inside look at how cannabis brands are reshaping marketing strategies and capitalizing on the legalization wave.

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"Harris exposes the psychological manipulation behind everyday marketing with razor-sharp insights. This book will forever change how you see advertising."

Dr. Sarah Chen

Consumer Psychology Professor

Stanford University